Polybion and GANNI Fabrics of the Future Unveil Stunning Bacterial Cellulose-Made Blazer

Published on
July 17, 2023

Copenhagen, Denmark (July 18, 2023)

GANNI Fabrics of the Future, the research and development arm of the Danish fashion brand Ganni, announced it will showcase a blazer made with Celium™, a bacterial cellulose leather alternative developed by Polybion. The blazer will be displayed at GANNI's HQ Flagship store in Copenhagen from June 27 to July 1, 2023, during the Global Fashion Summit.

Celium™, grown from agro-industrial fruit waste, embodies high-performance qualities such as strength, lightweightness, and breathability. This versatile material serves as a foundation for crafting exquisite fashion garments of exceptional quality.

Through the exhibition of a Celium™-made blazer, Ganni showcases the transformative potential of bio-assembled leather alternatives in creating exceptional fashion pieces and serves as a powerful reminder of the presence of innovative solutions that warrant recognition. This initiative fosters awareness, ignites inspiration among fellow brands, and actively promotes research and collaboration, all in pursuit of sustainable fashion innovation.

Incorporating a mesmerizing marbled-yellow Celium™ canvas with forward-thinking aesthetics only known to bacterial cellulose, the blazer effortlessly captures GANNI's iconic design elements demonstrating the material's remarkable performance and unique appearance.

GANNI's embrace of Celium™ as a leather alternative reflects their dedication to pushing the boundaries of fashion while staying true to their sustainability values. By featuring the Celium™-made blazer, GANNI offers a glimpse into the future of fashion where style and sustainability go hand in hand with innovators like Polybion. This bold step serves as an invitation to consumers and industry peers to explore and support alternative materials that reduce the environmental impact of the fashion industry.

About Ganni

Based in Copenhagen and owned and run by the husband-and-wife team of Creative Director Ditte Reffstrup and Founder Nicolaj Reffstrup, GANNI has developed exponentially over recent years with its Scandi 2.0 sense of style, full of personality and contrast. GANNI is all about making the community who wear their clothes feel even more confident and capable of anything. GANNI has offices in Copenhagen, London, Paris, New York & Shanghai, and is represented in more than 600 of the world’s finest retailers, as well as more than 40 GANNI stores across Europe, the United States, and Asia. GANNI.com delivers internationally to 35 countries, including Australia, Canada, and South Korea.

GANNI is a B Corp certified company, on a journey to become the most responsible version of itself. They believe it’s a moral obligation to do better every day, which has led the brand to collaborate with its supply chain on reducing its emissions as part of GANNI’s carbon insetting scheme. The brand publishes an annual Responsibility Report to publicly share its progress and has committed to a 50% absolute carbon reduction by 2027. As part of the brand’s ongoing endeavors to choose certified and innovative fabrics, GANNI is committed to having 100% of collections made from certified recycled, organic, or lower-impact fabrics in the future. The brand has discontinued the use of virgin animal leather in its RTW line and will be phasing out virgin animal leather from shoes and accessories by 2023.

Media Contacts:

Polybion

Gabriela Irastorza Dragonné

Phone +52 473 137 3719

gabriela@polybion.bio

Press Kit: press@polybion.bio